Tata Group's People's Car
Heavy traffic in Indian cities has necessitated a new solution. The retail price is 2,500 USD. The ultra cheap, ultra small, jelly bean-shaped automobile with 4 doors, 5 seats and 625 cubic centimetres engine, represents a revolution in India's small car market.
Ratan Tata, the chairman of the Tata Group, has kept his promise that millions of common men in India would get a chance to participate in the benefits of India's fast economic growth, by creating the one-lakh (100,000 rupees) car.
It can initially be challenging for Tata Group to make any money from this car.
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Vardan Sevan - Published: 2008-01-13 12:38:39
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